Benefits and strategies of Internet marketing proposal Research Paper

Benefits and strategies of Internet marketing proposal - Research Paper Example The proposal also aims at identifying the way of making business productive and marketable using the internet. The proposal also aims to explain how effective internet marketing can help in promoting business beyond borders at low cost. In regards to internet marketing, the proposal also explains how other social media applications can be of help in promoting and doing business all over the world without necessarily moving from one place to another. The proposal furthermore defines ways on how globalization has made business easy due to rapid development in technology. World technology through Wide Area Applications (WAP), has promoted invention of business platform such as e-commerce that focuses on the business electronically through mobile phones, computers and even computerized devices such as Bluetooth. According to Silverstein (2000), Internet marketing refers to the sale of commodities through web and email with the aim of driving valid and productive buyers. In addition to selling and buying of products, websites and emails enable online advertising of the same goods and services typically in conjunction with old methods like television, radio, magazines, and newspapers. According to Kotler & Armstrong (2012), most of the companies and organizations always think selling and buying of goods online is the only way to make wider market in regards to business success. Many are frightened to venture into online marketing since they fear they might lose lifetime savings besides turning off potential clients. Many fail to realize that selling and buying online is the same as doing one-on-one service with valid customer in daily life situation. Online marketing entails winning trust and confidence of respective clients or customers in regards to particular service or good you wish to offer. The target market will, therefore, depend on the type of service, or a good one offers into the immediate market. This will enable potential and valid